Anew’s Anti-Aging Revolution
A recent study showed that some people who live longer and healthier, past 100 years old, have a highly active Youth Gene…... a gene inside all of us.
ANEW’s R&D innovation team had to know … does this gene function in skin cells too? Is it linked to skin cell behavior?
ANEW scientists were inspired by research uncovering a secret to human longevity.
Avon’s Discovery
Specifically, Avon discovered that, in skin cells, Youth Gene activity:
• Decreases with age
• Decreases with UVB (sunlight)
• Changes with Oxidative Stress
Avon’s in vitro testing showed that stimulating the youth gene resulted in a boost in the production of key skin components. Including an increase in:
• Collagen synthesis
• Hyaluronic acid production
Genics Is for every woman who wants younger-looking skin delivers the moisturization of night cream plus improves the appearance of skin’s texture, wrinkles and discolorations.
“10 years in the making, Anew Genics is truly the next generation in anti-aging skin care. I am proud of the partnership we have forged with experts in Human Longevity Research to bring this breakthrough to fruition and am excited to offer this genetically inspired skin care line to women everywhere.”
Dr. Cheryl Karcher Avon Consulting Dermatologist
“We’ve always known that genetics plays a big role in skin aging, but thought there was nothing we could do about it. Now Avon introduces ANEW Genics to help women unleash their skin’s youth potential. I have seen Avon’s research and really truly couldn’t believe the results- the science is just so good.”
A recent study showed that some people who live longer and healthier, past 100 years old, have a highly active Youth Gene…... a gene inside all of us.ANEW’s R&D innovation team had to know … does this gene function in skin cells too? Is it linked to skin cell behavior?
ANEW scientists were inspired by research uncovering a secret to human longevity.
Avon’s Discovery
Specifically, Avon discovered that, in skin cells, Youth Gene activity:
• Decreases with age
• Decreases with UVB (sunlight)
• Changes with Oxidative Stress
Avon’s in vitro testing showed that stimulating the youth gene resulted in a boost in the production of key skin components. Including an increase in:
• Collagen synthesis
• Hyaluronic acid production
Genics Is for every woman who wants younger-looking skin delivers the moisturization of night cream plus improves the appearance of skin’s texture, wrinkles and discolorations.
- OVERNIGHT Skin looks alive, healthier and radiant*
- IN 4 WEEKS Look up to 10 years younger!*
- IN 3 DAYS Skin looks dramatically smoother*
WHAT THE EXPERTS HAVE TO SAY
Dr. Glen Anderson Director of Global Skin Care Development“10 years in the making, Anew Genics is truly the next generation in anti-aging skin care. I am proud of the partnership we have forged with experts in Human Longevity Research to bring this breakthrough to fruition and am excited to offer this genetically inspired skin care line to women everywhere.”
Dr. Cheryl Karcher Avon Consulting Dermatologist
“We’ve always known that genetics plays a big role in skin aging, but thought there was nothing we could do about it. Now Avon introduces ANEW Genics to help women unleash their skin’s youth potential. I have seen Avon’s research and really truly couldn’t believe the results- the science is just so good.”
* Based on a clinical study with Anew Genics Treatment Cream after 12 weeks as assessed by a dermatologist on subjects 45-59 years of age.
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